Thursday Thoughts- Thanks for an Amazing Year!!

As we wrap up 2016, I wanted to take the time to give you a few updates and to thank you for helping to support my small business! It has truly been an amazing year of growth here at The Craft Penguin! (Be sure to read to the end for a special surprise!)

 

How far have we come in 2016?

We started 2016 by re-branding and refocusing our shop. Narrowing our focus and redesigning our look has truly been a huge step for us! As the year progressed, we continually added new products, especially in the category of Amigurumi! And we even learned some things about making our photos better! In July, we celebrated our 2 year anniversary, which was both fun and successful! Then, we moved into starting our own website where we combined our shop and blog into 1 site! You may have noticed over the past week or so that the look of our website has changed as I’ve been working hard to make sure it looks great and is user friendly! So, it has been an amazing year of growth for us!

 

So, with that, it’s time for our “Where has The Craft Penguin Been?” Update!! Let’s take a look!

 

 

 

 

 

 

 

                             December 2015                                                                                                             February 2016

 

 

 

 

 

 

 

 

                                 October 2016                                                                                                             December 2016

As of this week, we have reached 41 States and 5 other Countries!! That is super amazing and exciting!!! 😀

 

What to Expect in 2017

  • First off, we are going to be eliminating Jewelry from our shop. When we refocused, we held onto our most popular pieces, but I feel it is time to let it go since it really doesn’t fit with anything else I create. So, as of January 1, you will no longer be able to purchase jewelry in my shop. Now, if you do decide you want some of our jewelry after the 1st, check our Deals & Discounts Group on Facebook! I will be posting those items there!

  • I will be making some much needed updates to our prices. Some of our items are still priced the same as they were 2 years ago when we first opened. That was when I was still new to figuring out prices based on material cost and my time. After much evaluation, I have found that I unfortunately under-priced some items initially because I underestimated how much materials I was actually using. So, that means some of our prices will increase. Again, these won’t take effect until January.

  •  I will be continuing the never ending process of improving our website! Some of the changes I’ll be making will be unseen to you, but I will know it’s been done! One such task is working on SEO. You won’t see any changes, but you might be able to find our products easier in a Google search after we spend the time on this. We’ll also update some of our pages, which you will be able to see. As you browse through our site, if you ever come across something you feel is frustrating or doesn’t fit, needs fixing, etc, feel free to reach out and let me know! I’m always open to suggestions to improve my website for you!

  •  As always, I’ll continue to add new products to our shop. It is my hope that I’ll be able to create and keep more inventory on hand for ready to ship items and with any luck be able to do a few Craft Shows. But, if nothing else, all of our items can still be made to order in colors of your choice. 🙂

  • Lastly, I’m really hoping to reach those last 9 states in 2017!

One Final thing… Thanks for an amazing year!!! 

THANK YOU, THANK YOU, THANK YOU for such a great year here at The Craft Penguin!! This year, I have actually been able to help support my household!! You’ve helped me to be able to pay for food, gas in the car, bills, etc. And it’s all because of your support that I’ve been able to continue to do what I love!!

So, I want to do something special to show my appreciation!…

From December 31- January 6, I will be running a GIVEAWAY!! I have created a special String Art especially for this! Who knows, I might even run a sale or play a game on our FB page during this week! You’ll just have to pay attention to our social media sites to find out! But, I’ll reveal the String Art for the Giveaway here on the blog tomorrow, so be sure to come back to see! And of course, come back to enter to win!!

 

Thanks again for the love this year! Cheers for another amazing year in 2017!

~ Jennifer

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